Simple &

Vision / Mission / Values

Our Mission:

We offer simple to use, high quality products for the endoscopy field, made with a community involvement, and with the best solution for the patient.


Our Vision:

In everything we do, we believe in bringing life & compassion to the world.


Our Values:

Passion – Commitment in heart and mind
Respect – Be real and love your neighbor
Professionalism – Shape the future and do it well
Solidarity – Leverage collective genius
Autonomy – If it’s to be, it’s up to me